Branding: "Girl's Night In"

A few months ago, the staff (Those would be the RAs) decided that the November event for this year should be a "Girl's Night In." This event is supposed to be a combination of a classic building spa night and slumber party style movie night.
As the intern for the building, the task of advertising for this even fell to me.

My first idea for this event was something along the lines of poster campaign featuring a high heeled slipper.
Unfortunately, this turned out to be a major flop...aka it is very difficult to find a picture of classy looking high heeled slippers.

So...I looked through what the event would mean for the building--and what my girls would be looking for.
Facts:
1)This event would be a chance for girls to relax, to put their feet up, and to take care of themselves.
2) We would be spinning off of the classic sleepover party. This means a chic flick and a lot of chocolate.

Comfort and femininity became the central focus of the event.
This lead me to the obvious conclusion of using pillows as the central image of the campaign...

Check out the next journal for more information on this campaign...